HomeMy WebLinkAboutDirector of CommunicationsJune 2016
TITLE: Director of Communications & Community Engagement
QUALIFICATIONS:
Strong writing and communication skills.
Intense belief in and support of public education.
Experience in journalism and/or public relations.
Ability to effectively coordinate and implement projects from development to implementation.
Extensive experience with various desktop publishing and presentation software programs.
Ability to work well with staff, students, parents, patrons and community leaders.
Bachelor’s degree desirable but not mandatory.
Such alternatives to the above qualifications as the Board may find appropriate and acceptable.
REPORTS TO: Superintendent of Schools.
JOB GOALS:
To support and promote Idaho Falls School District 91’s vision, mission and achievements through internal and external communications.
MAJOR DUTIES AND RESPONSIBILITIES:
Develops, maintains and implements a District strategic communication plan.
Employs all available communication tools and resources to effectively promote the District’s vision, mission and achievements to internal and external stakeholders.
Develops and implements campaigns to promote and support District initiatives, programs and special projects to internal and external stakeholders.
Serves as District spokesperson, cultivates a strong working relationship with the media and coordinates media coverage of District events and activities.
Serves as a liaison to community organizations and businesses to create partnerships that promote District initiatives, programs and special projects.
Organizes and coordinates public meetings, events and other community outreach efforts on behalf of the District and the Board.
Oversees and coordinates staff communications about District initiatives, programs, special projects, and with various departments.
Creates and manages content for the District and employee websites.
Works in collaboration with IT on website design and organization.
Creates and manages content for the District social media tools.
Facilitates responses to information requests from parents, patrons, staff and community groups and organizations.
Writes news releases, media advisories, speeches, reports, memos, presentations, brochures and other materials that support and promote District initiatives, programs and special projects.
Updates and promotes the District’s Continuous Improvement Plan.
Collaborates with schools to support and promote their communications efforts.
Provides communications counsel and support to District and school staff.
Analyzes the District’s communication efforts, identifies shortcomings and seeks out and implements new tools and strategies to address those needs.
Seeks out opportunities for professional growth.
Maintains high standards of ethical conduct and confidentiality.
OTHER DUTIES AND RESPONSIBILITIES:
Performs all other duties as assigned.
TERMS OF EMPLOYMENT:
This position is scheduled for eight hours per day for 244 days per year with a somewhat flexible schedule. Benefits will be in accordance with approved Board policy. Wages will be
in accordance with the Administrative Salary Index.
EVALUATION:
The Superintendent of Schools in accordance with Board policy will evaluate performance of this position annually.